Communications IMPACT Award Winner


RHS won the AMCIS Communications IMPACT Award 2022 for their #RHSMadeMe campaign.  

The AMCIS IMPACT Awards celebrates the impact of high quality admissions, marketing and communications initiatives within AMCIS member schools.  

The judges’ comments were: “Royal Hospital School undertook a comprehensive communications campaign which was creative, highly engaging, and used a wide range of media (such as outdoor and press advertising, significant free editorial, podcasting, events, and organic social media). Initially focusing on the diverse achievements of alumnae, their campaign to boost awareness, and ultimately applications, demonstrated both proficiency across multiple media – including significant editorial coverage in local and national titles – and an impressive impact in terms of the percentage rise in reach, viewing figures and pupil registrations. They also demonstrated an ability to engage the entire school community in the ongoing use of their campaign hashtag, #RHSmademe.”